As any parent can attest, no matter how similar babies often look, they all have very distinctive personalities. As a result, parents want to find clothes that suit their child's own specific personality. Unique baby clothes are designed to resist standard designs and allow a more particular look. Of course, that can mean a lot of different things, depending on what the parents are seeking.
Often unique baby clothes feature whimsical designs, bright colors, and sometimes clever baby-related slogans meant to amuse. This type of clothing frequently breaks out of traditional baby clothing standards such as pink clothing for girls, blue clothing for boys.
Generally these clothes are in some way colorful and fun, which helps accent the individuality of infants. They can also make excellent gifts at a baby shower, if you want to leave a distinctive mark with your gift. Shopping for this kind of clothing can also be more fun.
Also under the umbrella of unique baby clothes are homemade clothes, which are obviously made as distinctively as the maker desires. Sometimes these are made by the parents themselves, or by other family.