One of the earliest joys of adulthood is being able to shop for clothing for the new boy or girl (admittedly, this tends to be cited as a joy more by mothers than fathers, though there are exceptions both ways). Parents enjoy buying clothing to match the young personality of a new child.
When that new child is a girl, the clothing choices tend to be more distinctly feminine, meaning softer, perhaps princess-themed, with free use of the color pink. However, there are a number of additional choices available beyond these traditional outfits. Baby girls, like baby boys, can show an early interest in animals or airplanes, for example, and clothing is designed for them containing these images. There are about as many different articles of clothing available for baby girls as for adult women, including sweat suits, dresses, and sweaters.
Of course, not all babies are the same size, and there are many different sizes available from any retailer of baby clothing. Furthermore, since babies are constantly growing, shopping for new clothing is a process you'll have to undergo fairly often.
Baby girl clothes can also make excellent gifts at baby showers, and allow you to assert some of your style on something the baby will wear. Additionally, now more than ever baby clothing can be purchased online, as long as you are familiar with the size you need.